8 Benefits of Working with a Google Partner Agency

29th September 23

Your website is certainly one of your fundamental business assets. It allows people to find what they are looking for online and gives you the opportunity to tell prospective customers about your services, and more importantly, make a good first impression.

With the harsh competition in the online space, however, you need a robust digital marketing campaign, revolving around Google Ads in order to be successful. With billions of daily interactions, Google boasts an expansive reach to drive traffic to your website. It allows you to catch the attention of the right audience as they actively search for products and services such as those you provide.

But how do you go about it? Well, this is where a Google Partner Agency comes into the picture. If you’re yet to run a Google Ads campaign or wish to get a better ROI for your Ads, you can really benefit by working with a Google Partner Agency.


What is a Google Partner Agency?

A Google Partner Agency is a digital marketing or advertising company that has met specific criteria set by Google and has earned a partnership status with it. This partnership signifies that the agency has demonstrated a high level of expertise and proficiency in using Google's advertising platforms, such as Google Ads (formerly known as Google AdWords), to manage online advertising campaigns for clients effectively.

What are the Benefits of Using a Google Partner Agency?

1. Stay Abreast With PPC Best Practices

As the digital marketing world changes, so does Google Ads. New features are added every day, as well as privacy laws that challenge the current characteristics of Google Ads. As such, it’s paramount to stay abreast with all the new developments to ensure your marketing efforts are rewarded. By working with a Google Partner PPC Agency, you can rest assured that your campaign keeps up with PPC strategies as they change.

Google Partner Agencies are required to continually upskill and participate in recertification exams to make sure they are up-to-date with the recent changes. These exams include comprehensive questions regarding all types of Google Ads like search, video, display, shopping, etc. If an agency does not take the exams, their partner badge is ripped away.

2. Gain Access to Beta Features

Google has many features that call for testing before they are publicly available. These are usually the latest changes to the Google Ads system. By working with a top-notch Google Partner Agency, you gain access to these features, which can be incorporated into your campaign. This allows you to gain an edge over your competition.

Google partner agencies have exclusive access to these features, unlike conventional marketing companies. This makes it trivial to work with a firm that’s a Google partner.

3. Leverage the Best of Google Ads Features

Partnering with a Google agency also has the benefit of allowing full command of multiple Google Ads features. If you have limited access to these features and settings, you can expect sub-par results with your campaign. With a certified Google agency partner, however, you can leverage all Google Ads settings and features, ascertaining an effective marketing campaign.

4. Above and Beyond Results

A Google partner agency is expected to meet specific standards as stipulated by Google. In order to maintain their status, they have to continually provide great services. This is beneficial for the client as you can be certain of receiving top-notch services once you partner with a seasoned expert.


5. Build Trust with the Audience

People will rarely trust a company if they come across issues on their website or do not feel invested in what they have to offer. This applies to both customers and clients. A good Google Partner Agency can help build the required trust by making sure your website is user-friendly and provides relevant content. This way, your audience is more likely to trust the information posted on the website and reach out if they have any queries regarding any products or services you have to offer.

6. Easy Access to Google Representatives

As implied, Google partner agencies work directly with Google. They usually have their own reps they can reach out to at any time if they have any issues. They can seek information on many subjects, including insights on new features, or optimisation tasks.

It can be challenging to build a direct relationship with Google as an individual. Unforeseen issues are not uncommon in the digital space and it can take days to get a response from someone in Google. That’s because you’re among the millions of others who come across Google Ads issues every day.

With a Google partner agency, you will always have direct access to a Google rep, handling any issues that may arise. This means you do not have to wait in line, losing valuable business.

7. Comprehend Technical Optimisation

Another advantage of working with a partner agency is that they have expertise in technical optimisations and will know how to correctly optimise your website for listing purposes. If you do not know what this means, it is all about ensuring that Google’s algorithm comprehends your website and knows what it’s about by indexing the right content. This is important in ensuring that your website will not disappear in the sea of search results.

8. Translation Services

Ever wondered how your campaign would fare in the Asian demographic, but fear the upfront expenses that come with translation services? Well, you don’t have to fret as the right Google partner agency has you covered. They can have your keywords, ad copy, as well as the whole website translated. Expand your reach and attract more business by venturing into a non-English demographic with the help of a Google partner agency!

The Takeaway

In summary, teaming up with a certified Google agency offers an excellent strategy for expanding your client base and increasing revenue. These agencies proudly display the Google Partner badge, signifying their mastery of Google Ads features, which in turn ensures a seamless and effective paid advertising campaign. By partnering with a Google agency, not only will you save time, but you can also optimise your return on investment to the fullest extent.

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