Why Ranking on ChatGPT Matters

As of 2025, ChatGPT.com receives over 5.19 billion visits per month — that’s more than most search engines or social media platforms. With OpenAI aiming for 1 billion users by the end of 2025, it’s clear that businesses — especially Irish SMEs — must start treating ChatGPT as a key source of organic visibility.

Why does this matter to your business?

Because ChatGPT and other AI tools are now answering user queries with AI-generated content, often citing and linking to the web sources they draw from. That means if your content is trusted, current, and structured well, ChatGPT may pull from your site and link back to it — bringing valuable visibility and authority.

The main goal of ChatGPT SEO optimisation is to enhance your odds of AI using your content to generate a response for their users. Let’s explore how to optimise your website for ChatGPT so your Irish business doesn’t get left behind.

Step #1: Understand Bing and Bing Webmaster Tools as a Foundation

Before diving into AI optimisation, you need a solid base. That starts with Bing, which powers the default search index for ChatGPT (especially when using browsing or plugins).

You cannot rank on ChatGPT if you Bing doesn’t rank your content. You need to optimise your content for Bing visibility and ranking as a first step of ChatGPT SEO.

Here’s what to do:

• Sign up at Bing Webmaster Tools (https://www.bing.com/webmasters/about).
• Submit your sitemap and ensure all your pages are indexed.
• Monitor how your site is crawled and indexed over time.

Bing’s crawling behavior offers a hint into what ChatGPT sees. A technically healthy, well-indexed site here can increase your content’s chances of being referenced in AI outputs.

Step #2: Discover AI Opportunities with Competitor Analysis

To understand how and where the opportunities to rank on ChatGPT, you first need to conduct a thorough competitor analysis. Use tools like Ahrefs’ “Brand Radar” (https://ahrefs.com/brand-radar) to track what ChatGPT is saying about your business — and how that compares to your competitors.

This gives you key insights:

• Are your competitors mentioned in responses where you’re not?
• What kind of pages or content formats are being cited?

Based on this, you can create targeted content to fill the gaps, particularly by answering FAQs in a clear and direct tone optimised for natural language processing (NLP).

Step #3: Optimise for Natural Language Processing (NLP)

AI search, including ChatGPT relies on Natural Language Process to understand, interpret, and generate human centric responses. As such, AI models, including ChatGPT don’t use keywords the same way traditional SEO does. Instead, they look for clear, human-friendly, natural-sounding language.

To rank on ChatGPT, you need to optimise your content for NLP-based content and context processing. To this end, do the following:

• Write in a conversational tone — imagine you’re explaining something to a customer.
• Avoid keyword stuffing. Instead, focus on the user’s intent and context.
• Use natural-language URLs (e.g., /how-to-rank-on-chatgpt instead of /rank123).
• Make your content concise and informative — don’t add fluff just to hit a word count.

This helps models like ChatGPT easily understand and summarise your content for its users.

Step #4: Create High-Quality Content That’s Consistently Updated

AI models, including ChatGPT, have a recency bias. They favour newer content and frequently updated pages.

Here’s what to do:

• Regularly update your blog posts with new stats, trends, or case studies.
• Add date stamps to key articles (and update them when you make changes).
• Target evergreen topics, but refresh them every few months to maintain relevance.

If you’re an Irish local business, be sure to include references or examples from Ireland-specific experiences, such as SEAI grant processes, Revenue.ie tips, or Bord Bia food trends.

Step #5: Make Your Content Visible and Readable by AI

For ChatGPT to pull and cite your content, it must be crawlable, structured, and easy to understand. Here’s how to help the AI models read your site:

• Allow access to OpenAI and other large language model crawlers (check your robots.txt settings).
• Use semantic HTML and clear heading structures (<h1>, <h2>, <h3>) to outline your content.
• Add a TL;DR or Key Takeaways section at the top of long articles.

Finally, test how ChatGPT sees your site. Make use of the “Deep Research” feature in ChatGPT to spur its understanding your website, content, products, and brand. Ask ChatGPT targeted questions that include phrases like:

“What does site:yourdomain.ie say about X?”

“What does ChatGPT know about [your brand or domain]?”

“Who are the best [your niche] providers in Ireland?”

“site:yourdomain.ie [topic]”

The response will helps you spot gaps in AI understanding and fix them.

Step #6: Build Trust With ChatGPT Through Content Quality Signals

ChatGPT strives to cite authoritative, trustworthy content. If you want to be the source it picks, you need to prove credibility:

• Cite your own sources — preferably well-known, authoritative sites like universities, trusted media companies, Google Business Profile, or Irish government portals.
• Include author bios and credentials for blog content — especially for health, finance, or legal topics.
• Add data, insights, and case studies to prove you’ve got first-hand expertise.

Example: If you’re in the Irish mortgage market, citing the Central Bank of Ireland adds significant credibility to your content.

Step #7: Build Brand Authority and Consistency Across the Web

Maintain Consistent NAP (name, address, phone number)

ChatGPT learns about brands based on public web data. Consequently, you need to control your branding and brand narrative that ChatGPT knows about your company or website. To do this, you first need to understand what ChatGPT knows or thinks about your website.

Regularly check what your ChatGPT think of your brand/content. The easiest way to do this is to ask ChatGPT directly: “What can you tell me about [your brand]?”, “what can you tell me about my brand/website?” or “what does my brand/website do?” Should you notice any error in the generated responses, you need to take corrective steps.

To fix any inaccuracies on what ChatGPT knows about your website/business you should claim and maintain consistent brand info your business on:

• Google Business Profile (GMB) (https://www.google.com/business/),
• Yelp,
• LinkedIn,
• TrustPilot and other directory sites.

Make sure NAP (name, address, phone number) details are identical across all platforms. This helps not only AI models but also boosts your local SEO in Ireland.

Additionally, you should ensure the information in these various sites matches across the various directories and, importantly, matches your information in the About Us and FAQ pages.

Optimise To Get Positive Reviews

Make concerted efforts to maintain a high rating in the various rating sites including GMB. Additionally, ensure you highlight the high reviews. Obviously, it stats by delivering exceptional products and services. Make it easy to receive reviews. Follow up with customers post purchase and gently nudge them to leave reviews. Thank customers when praised and addressed concerns when they arise.

Showcase Your Positive Ratings and Awards

List any and all of your industry certifications that you have and highlight all the awards and recognition you’ve received.

Showcase Your Industry Expertise and Authority

Create case studies in your industry and publish findings. Publishing case studies and data unique to Ireland demonstrates your expertise in your niche helps demonstrate to ChatGPT that you have first-hand experience and proven results.

If you’re an Irish service business, you could publish a case study titled “How We Helped an SME in Limerick Grow Traffic by 142% With AI SEO.”

Step #8: Get High-Quality Links From Relevant and Irish-Based Sources

Backlinks still matter — not just for Google but also for ChatGPT. The model uses links and citations as trust signals.

Focus on:

• Guest posting on Irish industry blogs or news platforms like Irish Tech News, Silicon Republic, or local chambers of commerce.
• Getting mentioned on Irish business directories.
• Creating shareable content, like data studies, infographics, or “state of the industry” reports.
• Earning local press coverage or collaborating with Irish influencers.

Also consider Online PR strategies and brand mention campaigns, which help build name recognition even without links.

Bonus: Engage with the Community to Signal Expertise

Being active in forums and communities — especially Reddit, Quora, or Irish business Facebook groups — helps demonstrate you’re a genuine, helpful contributor in your space.

If ChatGPT sees consistent, helpful input tied to your name or domain, it’s more likely to include you in responses.

Ranking your website on ChatGPT isn’t just about keywords or technical SEO anymore — it’s about building trust, providing clear and useful content, and shaping your digital footprint across the web. Irish businesses have a golden opportunity to tap into this shift early and get ahead of their competitors.

Start by auditing what ChatGPT knows about your brand. Then create high-quality content that answers real questions, and make sure it’s discoverable by both search engines and AI models.

Ready to Improve Your Visibility on ChatGPT?

Whether you’re looking to optimise for AI content discovery, leverage ChatGPT SEO in Ireland, or build a future-ready content strategy, we can help. At SEO Solutions, we help Irish brands rank higher—not just on Google, but on AI platforms like ChatGPT.