SEO Analysis of the Website: Wanapix
SEO, short for Search Engine Optimisation, is a process used to optimise a website's content relevance, link popularity, and technical configuration, which makes its pages easily findable, popular towards users' search queries, and more relevant. This means search engines rank the page better. It becomes more visible on search engines, like Microsoft Bing and Google.
Search engine optimisation aims to improve visibility, foresight, and attract more visitors. It serves as a valuable marketing tool for e-commerce platforms like Wanapix Ireland and in this article, we will look at an SEO analysis of Wanapix.
What is an SEO Analysis?
An SEO analysis will show what should be improved to increase ranking on search engine results pages (SERP). Commonly, the process involves auditing the site and identifying where optimisation can be done for a search engine. With an SEO analysis, a site can find aspects of where an SEO strategy is working and where it isn't. It also assists in identifying possible obstacles that could be preventing the improvement of your site ranking.
The Importance of an SEO Analysis
An SEO analysis provides insight that gives direction on where the site can make some improvements to its content and technical aspects which ensures that a site can deliver a better experience for its visitors and show search engines the relationship and context between a search engine query and the content visitors get.
An SEO analysis is essential to ensure that you expand your reach, rank higher, reach your business objectives, and drive more traffic to your site.
How to Perform an SEO Analysis using Wanapix
1. Check Visibility on Google
Check how your website ranks on Google and what your average position is in the SERP. When starting the SEO analysis, using a bird's eye view is essential. Start by identifying the number of your website pages ranked in a search engine. This will give a better understanding of your overall visibility on Google. Typing the term, Wanapix, the search engine brings up the UK site and the Italian version of the site. This means searching the term Wanapix brings up the appropriate website, making it visible on Google.
2. Check Metas and URLs
A URL should be shortened to four or five words describing the content on the page. For example, if you click on the Wanapix page with the personal trophy section, the URL reads plaques-and-trophies. A URL should be simple; always avoid long and irrelevant words in your URL. There's always an option to edit them so that search engine bots understand what’s on the page.
Also, edit the meta description as much as you want; however, always ensure it includes primary and secondary keywords and it properly sums up what your page is all about. For example, the Wanapix page has the meta title “Personalised photo gifts- custom gifts-Wanapix.” This is a great length, has all keywords, and gives the reader an understanding of what the company does.
3. Analyse Headings and Titles
Headings and titles should grab the attention of the visitor and encourage the visitor to click more. Ensure you use the proper SEO keywords for your page. Opt for long tail keywords that are less competitive to improve your chances of showing up on the first page of a SERP. For example, typing the term “custom film roll keychain UK” ranks Wanapix as number two on Google's SERP.
4. Check the Incoming Links
Incoming links are also known as inbound links or backlinks. These links are hyperlinks on another site. Backlinks act as an indicator to search engines that your website is trustworthy. Analyse incoming links to your site to help see who is linking to your business. This will give you a better understanding of what you can do to improve your rankings in the search engine. In the case of Wanapix, pages such as Facebook, Instagram, and Trustpilot have hyperlinked their pages. These pages will help the company understand how consumers feel about their products.
5. Check The Spam Score
The spam score can be increased by having many incoming links from low-authority websites. Therefore, as you’re analysing any inbound links - eliminate bad links. To remove bad backlinks, you have to contact the webmaster to remove the link from their page.
6. Check The Internal Links
Internal linking is a great SEO tactic that involves adding links to other pages on websites to help visitors navigate to different pages. These can significantly improve rankings in search engines and enhance a user's experience. You can go into older website pages and add internal links to relevant pages on your site. Always keep in mind the necessary keywords. On the Wanapix blog page under the “Bedroom Decorating Ideas” blog, they have links to their personalised cushions.
7. Find and Remove Any Broken Links
A user's experience can be affected by broken links, and this negatively impacts SEO. So, it's necessary to be on the lookout for any broken links on your site. Correct them by adding proper spelling or completing a 301 redirect. In the case of the Wanapix page, there’s no evidence of broken links, which is a good practice for any website.
8. Check the Content on your Website
Content is an integral part of any website and plays a significant role in SEO. Ensure there's no duplication of content, as this is a red flag. Remove if there are any duplicates. Any pictures on the site should be high-quality. To do this audit, start with the most popular pages and work your way down to the smaller ones. The Wanapix page is a great example, as there are no repetitions to be found on their site.
9. Do an Audit of the Images
Ensuring that images are optimised with the correct alt text is essential. This will describe the function and appearance of the picture. Compressing your photos to reduce their size is another technique to optimise them because it usually speeds up the loading of your page. Each image on the Wanapix home page has been reduced in size; to view a larger version, click on the image you want to see. This makes the loading speed to the next page very fast.
10. Check the Speed on Your Page
The speed of accessing pages greatly influences your website's SEO and user experience. Pages should be available at a click; always analyse your load speed to ensure the website runs efficiently and quickly.
SEO as a Marketing Tool
Seeing the benefits of SEO for a company’s site, multiple tools have been developed to assist in the process. Software as a service (SaaS) solutions are available and commonly work online at a monthly subscription. Some companies have different SEO tools to meet Google’s ever-changing algorithm.
Marketers use SEO tools to gain important information after running an online campaign. These tools commonly provide advanced keyword research, rank checking, backlink analysis, and competition intelligence.
SEO has become an important marketing tool as the world moves towards a digitised system. SEO helps sites drive visitors to their pages, creating potential customers and retaining older ones. These days, when people want to purchase a product, they prefer going online to research what they want and avoid going to physical shops and searching through each one. It’s, therefore, a must that your website is appropriately optimised for such incidents.
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