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15 Surefire Ways to Increase Traffic to Your Website

14th Dec 22

No matter what size or type of business you have, one of the most important tasks you must accomplish is to increase traffic to your website. Having more people view your page and engage with your content is key to growing a strong customer base and fostering relationships in today’s digital world.

But how do you go about boosting traffic? While organic search engine optimization (SEO) certainly plays a big role, there are other simple and effective methods for bringing more viewers to your site. In this blog post, we will explore top tips for boosting web traffic that can help even the busiest small business owners find success!

traffic increase graph

1. Up your SEO game

Search engine optimization is one of the most powerful tools for increasing traffic to your website. By optimizing your pages and content so they appear higher up in search results, you can ensure more visitors are finding their way to your site.

Investing in quality SEO services can dramatically increase visibility and reach, as well as ensuring your site is optimized for both desktop and mobile platforms. With regular updates and analytics, you can quickly identify opportunities to boost rankings and make sure that potential customers are finding you with ease.

2. Focus on search intent

When people use search engines such as Google or Bing, they do so for a specific purpose: to find information related to a certain topic. Determining how people are actually searching for that content lets you create better content and deliver more relevant information to them.

By creating and optimizing content that is tailored no matter the searcher's intent you will improve your website’s visibility in search engine rankings, which can drive more traffic to your website. Additionally, when users have a positive experience with the content they find through their searches, they are more likely to return later on.

3. Add visual content

Visuals such as videos and photos are often more engaging than long blocks of text and can help boost search engine rankings. They also encourage people to stay on your website for longer periods of time, giving you a better chance to convert them into customers.

Additionally, visuals can be shared easily on social media platforms, allowing you to get more eyes on your business through highly targeted campaigns. If you're looking for ways to increase traffic to your website, adding visual content should be at the top of your list.

visual content

4. Speed up your site

Attracting more visitors to your website is easier if your site loads quickly. If a webpage takes too long to load, many viewers will simply move on and not wait around to see what's behind the sluggish loading times.

To combat this issue, consider using external hosting services that use faster servers to host your content. You can also reduce the file sizes of images or videos, remove unnecessary redirects, or even review and reduce the code that powers your website for a faster website experience. Make sure your site loads as quickly as possible to keep those visitors engaged with your content.

5. Create targeted landing pages

Landing pages need to be focused on the user bucket your visitors will appeal to, while giving them helpful information and resources. A few things that should be included in effective landing pages are a brief description of what the page is about, high-quality visuals, and an easy-to-access call-to-action button.

With this suite of features, visitors can easily navigate the page while learning more about what you have to offer. Creating these types of personalized experiences is key to increasing web traffic.

6. Refresh outdated content

If you're looking for ways to increase web traffic, refreshing your outdated content can be a great place to start. Take a look at your oldest blog posts, articles and reviews - chances are that the information presented may not be current or relevant anymore. Take the opportunity to update it with new insights, data and viewpoints which should in turn make it more helpful and appealing for today’s readers.

Taking this approach can attract new visitors who will be encouraged to explore and utilize other sections of your website. You might even consider optimizing existing material so that it appears bigger in search engine results and draws more interest. Additionally, keep checking back on old content to ensure it remains up-to-date with accurate information - as this can serve as an indication of quality and influence user experience positively.

7. Conduct split tests

Split testing involves creating multiple versions of a particular page on your website, such as a homepage or product page, and then testing each version against one another. By analyzing the relative success of each test, you can hone in on what aspects are most successful at driving people to visit your site.

Split testing can be an incredibly effective way of improving website visitor numbers because the optimization process occurs over time and with real data about how those changes affect your newsletter signups and click-throughs. With careful experimentation, you can steadily optimize the pages for maximum return visits and ultimately drive more web traffic than ever before.

8. Build backlinks from quality sources

Building backlinks from high-quality sources is one of the most effective ways to increase website traffic. Getting quality links from authoritative and relevant sources not only helps with SEO, but also gives other websites a reliable resource they can use in their content.

You can start by reaching out to industry influencers to see if they would be willing to link your website or blog post in their content. You can also research and find forums, blogs, Q&A sites, newsletters, and other publications that you can get links from.

Content featuring infographics are especially helpful because they are more engaging than text-heavy content, making them a great way to drive new visitors.

reputable link

9. Make your content shareable

Encourage users to easily spread your articles, videos and podcasts on social media platforms. Create strong titles that accurately reflect the content and will entice readers to click on them. Be sure to post relevant visual components that can be shared, such as infographics or photos, which will make it even easier for viewers to share with their followers.

Additionally, use tools or plugins that allow people to quickly and easily spread the word about proud accomplishments or featured products they believe in. Utilizing these tactics will not only increase user engagement with your brand but also help expand your reach tenfold.

10. Engage with your social media audience

An effective way to increase traffic to your website is through engaging with your social media audience. This involves responding to any questions or comments that you receive on your pages, creating conversations with your followers, and sharing content that is high quality and relevant to the topics discussed in your page.

Making sure to take time each day to interact with your audience will not only create loyalty but also drive people back to your website over time as they come to recognize it as a source of interesting news and updates. Also, regular engagement will encourage more organic follower growth which can result in more people clicking through the links shared on your page – all leading them back to your website.

11. Team up with influencers

Influencers are individuals, companies, or organizations who have a large following and influence over their online audience. By working with influencers, you can tap into their established networks and help boost your visibility.

Working with an influencer involves recognizing what type of content your partner typically posts and how it could be used to promote your brand. From there, you can explore various forms of collaboration that would be mutually beneficial for both parties.

Most importantly, make sure an influencer you work with is authentic in promoting your website - when someone's audience sees they genuinely enjoy what they're being asked to promote they are more likely go out of their way and visit your website.

12. Send out newsletters

Not only are newsletters a great way to keep customers in the loop with any deals, discounts or offers you may have, it's also an excellent marketing tool that can easily draw new customers in. More often than not with newsletters, focus on the value they will get from visiting your website rather than just what is available - this should be enough to draw people in and boost those vital website views. The more comprehensive and compelling the subject of your newsletter is, the more likely it is to convert readers into visitors of your site.

13. Set up a public relations campaign

Developing relationships with key influencers, writing press releases, and pitching content to publications can all play important parts in creating a successful PR strategy. Competitor analysis and understanding what kind of content resonates with your target audience will also help you craft a unique message that stands out from the crowd.

Keep in mind that consistent outreach is essential for gaining traction with PR efforts. With an organized approach and clear goals, you can generate buzz around your website and increase the amount of people visiting it.

14. Consider digital ads

Digital ads such as remarketing can be a great way to increase website traffic. They give users the opportunity to be exposed to a product or service, and when done right, they can spark a genuine interest and compel people to visit your site. Their impact is often immediate, making them very powerful in promoting awareness about your website.

Many digital ad platforms now offer advanced targeting tools that allow you to customize and tailor your ads for different audiences so that you can reach potential visitors who have a higher likelihood of engaging with your content or services. Using this tool allows you to reach the right people with the right message and increase the chances for more visits on your website.

digital ads

15. Work with a reputable SEO company

Taking the DIY route can be daunting when it comes to optimizing your website for increased search engine rankings. For this reason, working with a reputable SEO company can often be the best option if you want to ensure that your website reaches its full potential in terms of organic traffic.

A reputable SEO company like ourselves at SEO Solutions will be able to help you navigate the process of optimizing your website for search engine success, including developing a content strategy and improving your technical SEO setup. This will help you secure more web visits and ultimately result in increased traffic.

By following these 15 tips, you can effectively increase website traffic and see the results you want. With the right strategy and guidance, you can create a successful website that engages your audience and converts them into actual customers.

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